Here are examples of cultural attributes being displayed within a community:
Example community behavior: Majority of community members & leaders are sharing ideas, opinions, achievements and even challenges in community areas that are visible to their colleagues.
Example community behavior: Community members & leaders are playful in the content they share by using informal tone and adding humor in their content.
As a community manager, I think my role is to create a ‘safe’ environment to nurture these behaviors of cultural attributes. What do I mean by safe? I can’t assume that every single community member is happily practicing the cultural attributes in the most productive and respectable ways. Some people may have some concerns. Creating a platform or process for people to comfortably share their input openly or in private is critical so that all voices are considered.
How do I get started?
First and foremost… Identify your community culture. Check out my previous blog on how I did it. Next, If you don’t have a community guideline, make one. This is going to be the official content you are going to refer to everyone within the community so that people can understand what is expected of them to participating in positive cultural practices.
Community guideline example:
And sometimes we need to remind people of etiquette:
What are other examples of promoting cultural behaviors in a community as a community manager?
As a new community manager, you have the responsibility to protect and nurture your community culture. You may have your own ideas about how things should be, but trying to drastically change the culture as soon as you take the post is not going to set you up for success. Instead, work towards celebrating and amplifying the positive aspects of your community’s culture.
Think of yourself as the bearer of the Olympic torch of community management where you get to protect and pass on the community legacy.