On Demand Webcast
The Power & Payoff of a Global Customer Community
350,000 electronic design engineers located all over the world — all in one online community.
Premier Farnell has created a powerful online home for its customers, at once increasing customer engagement and boosting sales. By integrating its Jive-x community with its e-commerce system, the company harnesses its customers’ enthusiasm to drive more loyalty and more business:
- 9% of all visitors to the community click through to the e-commerce site
- 40% of those who click through are net new customers
- 5% of click-throughs complete a purchase
Watch the recording of the webinar to learn how brands can turbo-charge revenue when they invest in a global customer community.
Community Development Director
Sr. Product Marketing Manager