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On Demand Webcast

The Power & Payoff of a Global Customer Community

350,000 electronic design engineers located all over the world — all in one online community.

Premier Farnell has created a powerful online home for its customers, at once increasing customer engagement and boosting sales. By integrating its Jive-x community with its e-commerce system, the company harnesses its customers’ enthusiasm to drive more loyalty and more business:

  • 9% of all visitors to the community click through to the e-commerce site
  • 40% of those who click through are net new customers
  • 5% of click-throughs complete a purchase

Watch the recording of the webinar to learn how brands can turbo-charge revenue when they invest in a global customer community.


Christy Zurcher
Community Development Director
Wim Stoop
Sr. Product Marketing Manager